Creators Cash In: Why Influencers Are Returning to Facebook for Bigger Earnings
After years of dismissing Facebook as a platform for older audiences, creators are now rediscovering it as one of the most profitable spaces in social media. Influencer and comedian Anwar Jibawi, who once neglected his Facebook page, began noticing a steady rise in the payments he received from the platform. The unexpected surge prompted him to ramp up his posting frequency to around ten comedy sketches per day, eventually turning Facebook into one of his leading income streams—reportedly reaching six figures monthly. Facebook’s revamped monetization program has creators like Anwar Jibawi and Maggie McGaugh earning major income from viral videos and posts. Elizaveta Starkova/Getty Images The rise in creator earnings follows a major policy shift in Facebook’s monetization system introduced last fall. The platform now compensates creators based on post performance metrics rather than a percentage of ad revenue. This update has transformed the way influencers appr...